Important Life Decisions—we all make them and when we do, we sift through information and options available to make the best decision possible for ourselves and our families.
Important Life Decisions is also a powerful, new way to talk about reproductive rights and other health issues according to the results of Moving Forward, a comprehensive research project of the Women Donors Network and the Communications Consortium Media Center on American voters.
Important Life Decisions is a research-based communications frame that allows us to move forward on policies on birth control, comprehensive sex education, emergency contraception (Plan B), the HPV vaccine, stem cell research and end-of-life decisions and have a broader conversation anchored in the core American values of individual decision-making, responsibility, respect, freedom and prevention.
ImportantLifeDecisions.org is dedicated to understanding that research. Over the next two years, we will continue to conduct independent research and analyze the work of others to share with the broader community who are working on these important life issues.
Click here to download our message memo of key findings.
Click here for polling information on women and health care reform.
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